DIRECTV vs. Optimum vs. WOW! Television plan comparison
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Staff rating
4.1
Customer rating
3.9
(81)- Plans starting at $48.99
- 350+ channels
Staff rating
4.5
Customer rating
3.7
(22)- Plans starting at $15.00
- 420+ channels
Staff rating
3.1
Customer rating
4.0
(2)- Plans starting at $9.99
- n/a channels
Check availability
See what providers service your area.
Staff rating
4.1
DIRECTV offers the best of sports and entertainment in HD
DIRECTV is our top choice for regional sports networks and offers channels for every appetite, but watch out for second-rate DVR tech and hidden fees.
What we like
- Exceptional sports lineup
- Crystal clear 4K picture
- Installation included with activation fee
What we dislike
- Prices go up after year two
- Steep early termination costs
- Lots of hidden fees
Savings tip: DIRECTV often has
sign-up promotions
for first-time customers. Call to ask a rep about current deals and discounts.Check deals
Staff rating
4.5
Huge value for internet-based TV
Optimum offers exceptional value. You get tons of channels, a solid DVR, and a good selection of sports and premium channels for a very reasonable price. Despite some additional fees, Optimum is an excellent choice.
What we like
- No contracts
- High channel count
- Excellent value
What we dislike
- Some areas can't get fiber internet
- High fees
- Second-year price hikes
Savings tip: Optimum often has
sign-up promotions
for first-time customers. Call to ask a rep about current deals and discounts.Check deals
Staff rating
3.1
Easy cord-cutting, limited DVR
WOW! (short for Wide Open West) offers a compelling case for switching to internet-based TV. You get a solid channel lineup at a great rate, all using top-notch Wi-Fi gear from eero—provided you’re willing to have a chillier relationship with your DVR and you don’t mind beta-testing the WOW! tv+ app.
What we like
- Low prices
- Top-notch Wi-Fi gear
- Good sports lineup
What we dislike
- Meager DVR features
- Low-rated streaming apps
- Limited availability
Savings tip: WOW! often has
sign-up promotions
for first-time customers. Call to ask a rep about current deals and discounts.Check deals
Content
5.0
All the channels you could hope for
DIRECTV satellite offers a metric ton of channels, including almost all the most popular networks in the US. It also offers more regional sports networks than any other TV provider, making it one of our top choices for content among all the providers we review.
Local: 4.5/5
Local channels are the heart of a good TV package, and DIRECTV has you covered at every tier. You get access to the big four networks (ABC, CBS, NBC, and FOX) plus a handful of Spanish-language channels. You’ll miss out on a few of the nation’s top 100 picks because they’re only available over the air, but there’s no provider out there that can beat out DIRECTV for local coverage.
Sports: 4.5/5
DIRECTV offers access to every one of the top sports channels out there plus a bunch of regional sports networks, meaning you can catch nearly every game under the sun. We have to say nearly, though, because DIRECTV lost its exclusive contract with NFL Sunday Ticket at the end of 2022. We still think DIRECTV is a stellar choice for sports fans of all kinds, but you’ll have to add the Sunday Ticket channel from YouTube TV if you want every out-of-market game. Pricing starts at $349 per season for YouTube TV subscribers and $449 for just the premium channel.
More Resources:
Family and education: 5/5
When it comes to shows for kids and families, you can’t do better than DIRECTV. You get access to all the heavy hitters, from Disney Jr. to PBS and National Geographic. There’s also PBS, Cartoon Network, and plenty of shows and movies to choose from.
News and politics: 5/5
Like with sports, DIRECTV offers almost all the news and analysis you could hope for. You get local, national, and international coverage plus commentary from both sides of the aisle.
Entertainment and lifestyle: 4.5/5
DIRECTV offers all the movies, reality shows, home improvement series, and true crime channels you can think of. At its top tier, you even get premium channels like HBO, Showtime, and STARZ. When you want everything under the sun with just one package price, DIRECTV is a fantastic option.
Local news, sports, and entertainment channels vary based on your location. Check out
DIRECTV channel offerings
in your area.View plans
Content
5.0
Popular channels to suit every taste
Optimum offers a great selection of channels, and pricing at each of its tiers is reasonable. If you’re part of a big family with diverse TV tastes, Optimum is easy to recommend.
Local: 5/5
Optimum offers a fantastic selection of local channels in each of its four package tiers. You get access to the four basic broadcast channels (NBC, CBS, ABC, and FOX) plus Univision and Telemundo. That means local news and sports, big national games like the Super Bowl, and primetime favorites.
Sports: 5/5
Not only does Optimum offer a ton of great channels for sports, you can get most of it at either the Basic TV or Core TV packages. In addition to wrestling on USA Network and all that ESPN has to offer, you get TNT, Fox Sports 1, MLB Network, and NBA TV. NFL Network is available on the highest tier, and you can get NFL RedZone as an add-on. Sports aficionados should opt for at least the Select TV plan to get the best selection.
If Optimum's offerings aren't quite right, you're in luck! A lot of games and matches are now available via streaming or over the air. Find out how to watch the MLB, how to watch pro football, and how to watch the NHL.
Family and education: 5/5
Optimum TV truly offers something for everyone, and that includes all kinds of shows for kids and channels focused on education. You can get PBS, Disney, and Nickelodeon at the Core TV price. If you bump up to the next tier, you can get History, Discovery, NationL Geographic, Travel, Animal Planet, and more. There’s no Family Entertainment TV (FETV) or Me TV, but we aren’t too mad about it.
News and politics: 5/5
Optimum TV keeps hitting homers when it comes to news. You get a selection of US political news from both sides of the aisle plus international news, Spanish-language news, business news, and even sports news.
Entertainment and lifestyle: 4.5/5
When it comes to watching great movies, reality TV, and home improvement shows, Optimum TV has you covered. At the highest tier, you get a selection of premium channels including Reelz, HBO, and SHOWTIME, plus both Hallmark and Lifetime. A number of the top 100 channels in the US are missing, including Game Show Network, Grit, INSP and Ion Mystery, but all the most popular content is easy to find. (1)
Local news, sports, and entertainment channels vary based on your location. Check out
Optimum channel offerings
in your area.View plans
Content
3.0
Mediocre channel lineups get the job done
WOW! doesn't have an incredible channel lineup, but it has a decent amount of content for just about everyone. That is, unless you want to watch in Spanish.
Local: 2.5/5
WOW! tv+ give you only about half the local channels you might expect. You get the big ones like NBC, ABC, FOX, CBA, and PBS, but you won’t get Ion, Cozi, or Comet. You won’t get a single Spanish-language local channel either. So if you want Telemundo, UniMas, Estrella, or Univision, you’re out of luck.
Sports: 3/5
When it comes to sports channels, you win some and lose some. You get the Tennis Channel in a Medium plan, whereas some providers only include it in their top-tier plans or as an add-on. NFL Network and NFL RedZone are both included in the Large plan, which is hit or miss among competitors. However, WOW! tv+ strikes out completely when it comes to the MLB channel, and there’s no way to get NFL SUNDAY TICKET.
More Resources:
Family and education: 3/5
With WOW!, you’ll get a decent amount of family-friendly content, but we’d like to see more channels for toddlers and young kids. You’ll get Cartoon Network, Animal Planet, Discovery Channel, and the History Channel. But you’ll get only one Disney, Nickelodeon, and National Geographic channel. Disney Junior, Nick Junior, and Nat Geo Wild are all missing, leaving less content aimed at the youngest kids.
News and politics: 3.5/5
WOW! has enough news and political coverage for most English-speaking viewers. You can keep up with Congress on C-SPAN and world events with BBC America. You’ll also get the biggest news channels like CNN, CNBC, Fox News, and MSNBC, along with Newsmax, HLN, and The Weather Channel. The biggest hole in coverage is Spanish-language news, but you’ll also miss CNN International, Bloomberg, CBS News, and Fox Business News.
Entertainment and lifestyle: 3/5
WOW! tv+ gives you a wide variety of entertainment and lifestyle, with at least one channel in some of our favorite categories: comedy, westerns, feel-good movies, food, and travel. But you might find only one channel that delivers your favorite genres. You’ll get Grit but not INSP (westerns) and Food Network but not the Cooking channel. But you’ll get all the best music channels—CMT, VH1, and MTV—and the top DIY channels HGTV and TLC. WOW! tv+ doesn’t include premium channels in any of its plans. You can add them to a Medium or Large plan, but they’ll cost more than other providers charge.
Local news, sports, and entertainment channels vary based on your location. Check out
WOW! channel offerings
in your area.View plans
Value
4.5
Phenomenal lineup of channels and games, but watch for hidden fees
DIRECTV’s satellite service is a solid choice for viewers who don’t have access to cable TV or fast internet, and it has all the most popular channels, plus access to more regional sports networks than any other provider. However, its high prices and required two-year contract make it a poor fit for budget-conscious shoppers.
With DIRECTV’S top offering, PREMIER, you get more than 340 channels. That’s more channels than you can get through most other cable or satellite services and more channels per dollar. You might not care about all the channels—specifically the music and advertising ones—but there’s sure to be something for everyone. You’ll pay extra for sports add-ons, but prices for these extras are on par with the competition.
Get the best value by speaking directly with a sales rep at 1-877-638-2235 or check your address at
DIRECTV's website.
Check address
Value
5.0
You get a lot for the money, but internet is required
Optimum TV offers excellent value, whether you live in an area that gets only cable internet or one wired for fiber-to-the-home. Internet-based TV packages are available for as little as $35 per month (for basic TV), while the higher-tier plans offer high channel counts for the price. There are as many as 420+ channels available—one of the highest channel counts of any provider.
The internet service is also a fantastic value, offering faster speeds for the money than many competitors. It’s worth noting that an internet plan is required, though, at a minimum price of $40 per month. There’s also a few hidden fees, but they’re lower than what we’ve seen from other cable providers.
There's a 2-year price lock on most plans, which is great! Prices go up in the third year of TV service, though, and the company doesn't say by how much. We've heard customers complain about price hikes in the range of $85–$115, though, and that's just for TV. Since you also need internet, your price could balloon by $200 per month by year three.
You may be able to save on your bill by calling in and threatening to switch to a competitor, so we recommend it!
Get the best value by speaking directly with a sales rep at 1-844-719-8066 or check your address at
Optimum's website.
Check address
Value
4.0
Decent lineups at great prices
WOW! Has some great introductory prices, but we’ve seen longer channel lineups from other companies. Channel quality is decent, but nothing to write home about. The real bargain comes when you realize your plan price already includes regional sports and broadcast fees, which can add $20–$40 in monthly fees with other providers.
You’ll have to get a WOW! internet plan, since this TV service is internet-based, but that comes at an excellent price too. All things said, WOW! provides a ton of value, but if you want all the channels and premiums to boot, it’s probably not the company for you.
Get the best value by speaking directly with a sales rep at 1-844-898-8626 or check your address at
WOW!'s website.
Check address
Equipment and features
4.0
Genie HD DVR can record five shows at once
DIRECTV offers one of the best day-to-day viewing experiences available from any live TV service, and its picture quality is hard to beat.
Ability to watch: Great
Watching DIRECTV is a pleasure, whether you’re watching from your couch or catching up on your DVR shows from bed. The companion app is also easy to use, and it lets you watch from all the top streaming devices, including Apple TV and Roku.
DIRECTV reports 99% signal reliability (virtually the same as DISH), but if you live in an area with a lot of storms or other interference, it’s possible for your signal to drop out. If that happens, you can still access your DVR, find on-demand content, or stream online. You can also stream away from home using the DIRECTV app on your iPhone or Android.
Ability to record: Great
DIRECTV’s Genie HD DVR receiver is everything you’d expect from a premium cable TV or satellite service. We like how easy it is to find shows you’ve saved to your DVR or bookmarked, and the on-demand library is solid. Your Genie can record five channels at once and store up to 200 hours of HD content. That’s not quite as many channels as with the latest DISH Hopper 3 DVR, and you also get less storage capacity than with almost any live TV streaming service we tested. But unless you need to record a ton of content or several channels at once, DIRECTV’s tech should be adequate.
Rental of your first Genie HD DVR receiver is included with your subscription, but you may have to pay up to $25 every month to use the HD DVR. You will also be charged $7 per month (plus activation fees) to rent additional mini receivers or to upgrade to the wireless version of the Genie HD DVR.
Ability to find: Great
DIRECTV has done a stellar job with its channel guide, making it easy to find your shows in a variety of ways. You can sort the channels in a few ways, choose favorites, or browse by category. You can also select favorites for quick access.
The included backlit remote comes with all the controls you expect for finding, recording, and selecting channels. It doesn’t come standard with voice control, but it’s possible to set that up if you have one of Amazon’s Alexa devices. You also won’t be able to watch streaming services like Netflix and Hulu on your Genie, but that comes standard with DISH.
Features and equipment may vary based on package. Visit
DIRECTV's website
or call 1-877-638-2235 for more information.Features
4.0
A solid DVR, but fees for storage
Optimum TV is a nice option for channel surfing, watching on-demand, and catching episodes or games you might have missed (whether on a TV set or on your phone or laptop). However, its costly DVR storage may not be worth the money.
Ability to watch: Great
Whether you go with the Optimum cable box, buy an Apple TV from the company, or use your own Apple TV, we think you’ll enjoy watching Optimum TV. Optimum gives you Wi-Fi equipment and the first set-top box for free, but you'll be charged an additional $10 per month for each additional TV box. However, it’s easy to get out of those fees using the sweet Optimum TV mobile app, so that’s what we recommend for most households.
Ability to record: Good
Optimum’s Cloud DVR system offers up to 150 hours of storage for your favorite shows and movies, and you can record up to 15 shows at the same time—perfect for large families or households with lots of roommates. The system comes with all the modern features we expect from a DVR: voice control, an Apple TV app, support for streaming services, and more.
You can also access your DVR and on-demand content from your iPhone, iPad, or Android device with the provider’s app. Our only gripe is that the DVR storage is costly—more than $20 per month for the full 150 hours, in addition to the fee for renting the box. You'll also be charged a DVR service fee for every set-top box you rent, but you can skip the DVR altogether if you want and there’s no charge.
Ability to find: Great
Optimum TV offers thousands of shows and hundreds of channels, and they’re pretty easy to find using the app, the company’s cable box, or an Apple TV. Both the cable box and Apple TV have voice search functionality, and you can enter in credentials for other streaming services like Netflix on either. With the cable box, you can even pause and restart live TV.
Equipment and features
2.5
Meager cloud storage and low-rated (beta) apps
Because WOW! is internet-based TV, its equipment is makes it feel more like a streaming service than traditional TV. However, its features fall short of many streaming services when it comes to catching your shows where and when you want.
Ability to watch: Good
Since WOW! tv+ uses WOW! Internet, you need Wi-Fi gear. WOW!’s modem is free for your first year ($14/month after that), and its eero Wi-Fi system ($9.99 per month) is reasonably priced to rent. It’s also some of the best, most reliable Wi-Fi gear we’ve seen. WOW!’s TV boxes can get pricey if you want more than one ($10 per month), but since you can use WOW! tv+ with Amazon Firesticks, you shouldn’t need more than one box to get your shows on multiple TVs. You just need multiple Firesticks ($29.99 and up), but these will be one-time purchases instead of a monthly rental rate.
While you can use your phone to watch WOW! TV, its Android and iOS apps are in beta, which means they’re still working out some of the kinks. The apps have a pretty low rating on both Android and iOS (1, 2), which is a bummer. If you end up throwing your phone across the room in frustration, you can circumvent the app altogether by going to an individual channel’s website and logging in with your WOW! credentials. But you might still end up frustrated—and watching your shows through a cracked phone screen.
Ability to record: Fine
The WOW! tv+ box and remote are pretty standard, and you can find content and set up DVR recordings using voice commands or navigating through a guide. The downside is that all three of WOW!’s plans come with 50 hours of DVR cloud storage, which is pretty low. You can jump up to 100 (for about $20 per month) or 200 (for about $30 per month) hours, but that’s a steep charge when some competitors include 1,000 hours in their top-tier plans.
Ability to find: Good
WOW! doesn't have its own voice remote, but it's compatible with Google Voice. Without voice, it's still pretty easy to find channels in the guide, and parental controls make it easy to block the content you don't want your kids to see—or restrict TV time altogether. However, finding recorded shows can be challenging without sorting and filtering capabilities, even if you only get 50 hours of storage. That's still a lot of scrolling.
Features and equipment may vary based on package. Visit
WOW!'s website
or call 1-844-898-8626 for more information.Customer experience
3.0
Nasty hidden fees and so-so support
DIRECTV has some factors that make the customer experience great, but others that we find almost unacceptable. You get free professional installation if you sign a 2-year contract, for example, but there’s a weird $20 activation fee. DISH also includes installation at no extra cost, but traditional cable TV providers can charge $50–$100 or more, even if you do the work yourself.
Included installation is a big benefit, but you’ll pay for it in the long-run over the course of your 2-year commitment. Plus, there are massive cancelation fees of nearly $20 per month remaining on your contract if you want to get out early. There are other fees to watch out for, too. Check the fee schedule from DIRECTV for a complete breakdown.
If you need to contact customer service, your experience will be about average among TV providers we reviewed. You’ll find a lot of complaints in online reviews, but that’s pretty par for the course.
Visit DIRECTV's website
or call 1-877-638-2235 for more information on contracts and money-back guarantees.Go to provider
Customer experience
4.0
Premium installation with a premium price
Most Optimum TV customers are happy with the service and self-installation is free if you order online. If you need a pro to come help (and you order online), the charge is $60. If you call in to order, self-install is free, the standard installation costs about $100, and premium installation costs about $150.
Visit Optimum's website
or call 1-844-719-8066 for more information on contracts and money-back guarantees.Go to provider
Customer experience
3.0
No contracts and good customer service, but a lack of transparency
WOW! is a decent experience, and most customers feel good about this provider. We love that you don't have to sign a contract. And although you have to get WOW! internet to get WOW!'s TV service, we like WOW! internet even more.
Self-installation is free and fairly easy, but you can hire a pro to come by and get you set up for $75. The website has plenty of self-help content if you run into trouble, or you can use its chat service to talk with a specialist.
What we don't like is WOW!'s lack of transparency. Prices aren't listed on its website, and you can't order TV without talking to a sales representative on the phone. That's not a great start.
Visit WOW!'s website
or call 1-844-898-8626 for more information on contracts and money-back guarantees.Go to provider
Made up your mind?
Find out what providers are available near you.
DIRECTV
3.9
(81)5 Star
35%
4 Star
40%
3 Star
16%
2 Star
7%
1 Star
2%
L
Larryfrom Rancho Palos Verdes, CA
DIRECTV Customer for 4+ years
Reviewed on: 7/17/2022
I get what pay for - literally.
R
Richardfrom Nebo, NC
DIRECTV Customer for 8+ years
Reviewed on: 7/12/2022
good service cost is little high
W
Williamfrom Sylvania, GA
DIRECTV Customer for 4+ years
Reviewed on: 7/2/2022
THE SIGNAL DOES NOT HOLD UP DURING BAD WEATHER
I
Isabellafrom Centreville, AL
DIRECTV Customer for 8+ years
Reviewed on: 6/28/2022
cost too much for the value of the programing
Optimum
3.6
(22)5 Star
27%
4 Star
32%
3 Star
27%
2 Star
9%
1 Star
5%
E
Edwardfrom Manalapan , NJ
Optimum Customer for 4+ years
Reviewed on: 8/15/2022
Service is good but we lost channels in the last change of offers
J
Joann from Fairfield , CT
Optimum Customer for 8+ years
Reviewed on: 7/14/2022
Too expensive. Difficult to contact by phone
D
David from Hackensack, NJ
Optimum Customer for Less than a year
Reviewed on: 7/2/2022
My optimum bill is included in the rent.I use it mostly for the wifi. I like to use the Amazon firestick as it offers first run movies.i don't think that there is any way to improve on that.
K
Katfrom Bronx, NY
Optimum Customer for 1+ years
Reviewed on: 6/29/2022
It's just ok
WOW!
4.0
(2)5 Star
0%
4 Star
100%
3 Star
0%
2 Star
0%
1 Star
0%
J
Jimmyfrom Columbus, GA.
WOW! Customer for 4+ years
Reviewed on: 8/27/2022
They show ever thing that I want to see and they could lower the payment
R
Rexfrom Roseville, MI
WOW! Customer for 8+ years
Reviewed on: 7/19/2022
They are ok but need to ofter more for the price
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Endnotes and sources
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Endnotes and sources
- "Most-Watched Television Networks: Ranking 2022’s Winners and Losers," Variety. Accessed 4 April 2023.
Endnotes and sources
1. "Watch WOW!," Google Play. Accessed 7 December 2022.2. "Watch WOW!," App Store. Accessed 7 December 2022.As an Amazon Associate, Switchful.com may earn commissions from qualifying purchases.
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