Sparklight, formerly known as Cable One, is a cable internet provider primarily serving suburbs and rural areas in over a dozen states. Its no-contract plans offer good download speeds to areas fiber doesn’t often reach, but its data caps aren’t ideal.
TDS Telecom has been around for over 50 years and offers lots of different types of internet plans at great prices across 24 states. They offer DSL, cable, and fiber internet, so you can find the right type of connection for your needs. The quality of internet service will likely vary by location and type of internet connection you have. If TDS Telecom's fiber option is available in your area, check it out. That's where you'll typically get the fastest speeds and best value. Some service areas offer a "price for life," guarantee, which is a huge perk.
Xfinity is a fantastic provider overall. It offers fast speeds, reliable service, and reasonable prices. Some plans still require contracts, and others still have data limits. Watch out for Xfinity’s hidden fees and spotty customer service record, but it may not be as bad as it once was.
Sparklight’s no-contract cable internet plans are generally a decent value compared to other providers available in the communities the company serves. While you might not be able to get fiber in these areas, you’re likely to find DSL, satellite, or other cable internet service providers (ISPs). The speed you get for the price is comparable to other cable providers or a bit cheaper, and the performance surpasses DSL and satellite. All of this means Sparklight’s plans are worth strongly considering if your address is in one of its service areas.
We recommend choosing a Sparklight plan with at least 200 Mbps of download speed, but ideally more if it’s in your budget. Since Sparklight is a cable provider, upload speeds tend to be far below the download speeds. Upload speeds increase with each pricing tier, so if you work from home and have multiple connected devices you may want to pick one of the more expensive plans for seamless video calls.
All of Sparklight’s plans have data caps, except for its most expensive Gig plan. Data caps are typical for cable providers. While some competitors offer data caps over 1 TB for all of their plans, Sparklight’s plans have data caps that range from 100 GB to 1.5 TB. You can get 100 GB blocks of additional data for $10 during months when you need it, or you can upgrade to unlimited data with any plan for an extra $30/month. When calculating your needs, consider that the average person uses 536 GB of data per month (1).
The Gig plan offers the most data for your dollar and the highest speeds, but it’s more expensive than fiber plans with comparable download speeds, at least in some of the service areas. If you don’t want to pay top dollar, the Internet 300 and 500 plans also offer good speeds and high enough data caps for the needs of most households. We wouldn’t recommend the Internet 25 plan because its low speeds and data cap won’t comfortably meet most people’s needs.
TDS’s DSL, cable, and fiber internet offer speeds up to 8 Gbps and dozens of plans at lower speeds (since that's way more speed than most households need). Prices vary by location and connection type, but most seem to come in below US benchmarks for comparable broadband speeds (1) and are cheaper than similar plans from Xfinity, Spectrum, and Cox. Plus, you can get a 30-day, money-back guarantee, and some plans offer lifetime price locks.
Our favorite things about TDS Telecon's prices is that in some locations, we've seen a "price for life" guarantee. That means the price you sign up at is the same price you'll pay as long as you're a customer. Since most providers have significant price hikes after a year or two of service, being able to lock in your price is a huge deal—and a big reason to stick with instead of switching to a different internet company.
We interviewed Marci-Ray, a TDS fiber customer since 2020. In a household with multiple gaming consoles and smart home devices, she’s been very pleased with the reliability and price of the 300 Mbps fiber plan: “For the value of the speed and the price…it’s great. I’m very happy with that.”
Unfortunately, not all TDS customers have had the same experience. We’ve seen some customer complaints about slower-than-advertised speeds, meaning that customers aren’t getting what they paid for, especially on DSL or cable plans. If you opt for a higher plan to account for that (which is what TDS recommends if you don't see the speeds it advertises), you may end up paying more than you would somewhere else for the same speed.
Xfinity is generally a very good value, especially at the middle and lower tiers. In fact, it offers some of the best budget plans of any of the major internet service providers. Eligible households may qualify for high-speed internet as low as $9.95 a month with unlimited data and equipment.
Depending on your area, you can get a 50 Mbps Internet Essentials plan for less than $20 per month and a 400 Mbps plan for $50 per month. Those plans have a data cap of 1.2 terabytes which is a high data cap. Data caps are common among cable internet service providers (ISPs). Removing it costs an extra $30. But overall, this pricing is an excellent deal for the speeds you're getting.
The 400 Mbps plan, which is about right for an average family that's online a lot, is also a great price. It rings in at about 36% of the national benchmark in its range. (1) That means you're paying just $0.18 per megabit, with plenty of megabits to go around.
Faster internet plans are available from Xfinity. Some areas can get speeds up to 2 Gbps, and others can get plans as fast as 6 Gbps. For reference, 6 Mbps is ridiculously fast, and it also comes at a higher price. Most households don’t need 6 Gbps internet speeds unless they’re streaming a ton of 4K content or have several people gaming online at the same time. These fast internet plans do come with unlimited data, though, so it might still be worth it for some households.
Sparklight is available in mostly rural and suburban areas where customers probably won’t be able to get fiber internet. This makes Sparklight’s cable internet speeds the best option in some communities that are otherwise served only by DSL or satellite, which can be slow and unreliable. According to a report from Ookla, Sparklight had the highest download speeds among fixed broadband providers in North Dakota and New Mexico. (2)
Sparklight is a fiber-rich cable provider, meaning it delivers service using a mix of fiber and coaxial cables. While it can achieve download speeds of up to 940 Mbps, its upload speeds are much lower than that, reaching 50 Mbps. This is a technical limitation of cable connections that those with fiber connections won’t experience. While this isn’t ideal for households with several people who want to do heavy gaming or take video calls at the same time, Sparklight’s download and upload speeds are generally still sufficient for most households. And for regular browsing and streaming for multiple users, it's just fine. However, the data caps may hold you back if you’re a heavy internet user. Occasional outages and inconsistent speeds do affect service according to customer reports on Downdetector. (3)
TDS Telecom says you could see speeds “up to” your plan’s max, which isn’t uncommon of internet service providers, but TDS seems to get a lot of complaints from customers seeing much lower speeds than advertised. And if you’re not happy with the speeds you’re seeing, TDS’ solution is to switch to a lower-level plan, and it’ll waive its usual $15 fee for switching plans mid-contract. Internet speeds can vary by location and the behavior of other internet users in your area, so switching to a lower-tiered and lower-priced plan can be a good option to save money.
If TDS fiber is available in your area, you should see more consistent speeds since fiber-optic technology is more reliable all around. One customer who switched from Spectrum cable service to TDS fiber in the Madison, WI area told us that TDS has been far more reliable for them, with fewer slowdowns and outages.
Depending on your location, your TDS plan might come with unlimited data. Or it might come with a data cap of 500 GB and overage fees if you go over that. If you use less than 500 GB, the extra won’t roll over.
Xfinity internet performance is excellent. Its speeds are fast and reliable. In fact, in many markets, it has one of the fastest internet speeds around. Xfinity's internet service is reliable and consistent. If outages occur, Xfinity is responsive and generally restores service within hours. Xfinity internet is also highly rated for speed (2), and research from the US Federal Communication Commission (FCC) scored it among the top for reliability (3).
When you sign up for Sparklight internet service, you can call to schedule professional installation or choose self-installation. Both options are reasonably fast according to customer reviews. Professional installation is typically free and can be scheduled at your convenience. There's technically a $90 professional installation fee, but it is waived as part of a "permanent promotion." Self-installation is free and should take about 15 minutes once you receive your equipment in the mail.
You can choose to purchase your own Sparklight-supported modem or lease a modem from Sparklight for just over $10/month, less than some other providers. The installation cost, activation fee, and any equipment deposits may be waived for qualifying new customers.
TDS offers two equipment options, which you purchase and pay down each month. A standard modem and Wi-Fi router combo is $10/month, and Wi-Fi+ is around $20/month. Wi-Fi+ comes with a modem plus an eero Wi-Fi home base and one mesh extender—all of which should give you 2,500 sq. ft. of signal, which isn’t too bad. (2) TDS recommends adding an extender ($5) for every additional 1,000 feet beyond that. This system comes with a smartphone app that makes managing your Wi-Fi easy.
Self-installation is free and takes about 15 minutes, but it’s available in only some locations. In others, professional installation is required for no additional charge. However, if self-installation is available in your area and you still want professional help, it’ll cost you around $50.
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Xfinity internet offers the choice of professional and self-installation. The professional option is often more affordable than competitors, at $100. It's required if you haven't had Xfinity service at the address for more than 12 months. The self-install kit is free, but you may pay for shipping and handling. If you have trouble installing yourself, you can contact customer service for help, but beware that you may face long hold times.
As for equipment, the Xfinity xFi gateway is fairly typical (and costs a fairly typical $14 per month). You can add a Wi-Fi extender (and unlimited data) if you bump up to xFi Complete for about $15 per month for the first two years (and $25 per month starting in year 3). This is a bit steep for just the extender—you can grab an excellent Wi-Fi extender for right around $50. However, using Xfinity's equipment gives you unlimited data, and you qualify for a free upgrade after three years.
Read more about how internet bills work.
If you use your own equipment, unlimited data costs an extra $30 per month for lower tier plans, but is included for plans of at least 1 Gbps.
Customer experience with Sparklight is about average compared to other providers. Tech support is available 24/7 by phone or email, and there are plenty of help articles available online. Like most other providers, equipment installation is straightforward whether you have it done professionally or do it yourself.
Common complaints include unplanned outages, inconsistent speeds, and long wait times to reach Sparklight support by phone, according to user reports on Downdetector. (4) If you try Sparklight’s internet service and it doesn’t live up to expectations, the company offers a 30-day money-back guarantee.
Like most internet service providers, TDS gets mixed reviews from customers, but overall it seems about average. You’ll get around-the-clock tech support, including phone calls, online chat, and remote internet sessions (during which a technician logs into your computer remotely to troubleshoot your connection).
If you want help with more than your connection, you can pay around $13 per month for a Remote PC Support subscription. With it, you can get help with network security, optimizing your computer, and setting up your devices. Without the subscription, you’ll pay around $50 each time you need these services. If you’re tech savvy, you’ll save a lot by skipping the subscription. But if you think you’ll need help at least once per quarter, the subscription will be cheaper.
When we interviewed a current customer about their experience with TDS customer support, they said that TDS was very responsive, clearly explained what was happening, and fixed connection issues for them without charging for the service.
They were also able to negotiate their internet price back down after their promotional price ended. TDS customer service recommended setting a calendar reminder to call in again each time the promo pricing was close to running out. It’s less convenient than just getting the lower price consistently, but we appreciate the willingness to bring prices back down.
The one downside the customer mentioned was the lack of a dedicated app for managing their service and billing—something many other providers already provide.
The Xfinity internet customer experience is a mixed bag. On the one hand, you have reliable service, with the option for unlimited data if you want it. This makes for a great day-to-day experience with Xfinity.
On the other hand, Xfinity internet has a spotty customer service track record. It ranks above average on customer surveys (4). While customer service seems to be above average, not everyone has a great experience, and we've seen some complaints about billing issues and miscommunication between the company and their technicians.
If you need to connect with the company, we recommend using its customer service portal and downloading the Xfinity app first before trying to reach reps by phone.