Sparklight, formerly known as Cable One, is a cable internet provider primarily serving suburbs and rural areas in over a dozen states. Its no-contract plans offer good download speeds to areas fiber doesn’t often reach, but its data caps aren’t ideal.
Starry provides no-contract fixed wireless internet in just a handful of cities. Its cheap plans, free equipment, and high speeds make it a solid alternative to cable and fiber. Unfortunately, the company's financial instability makes it a poor choice for anyone with other options.
Ziply offers impressively fast, reliable internet for medium to large households, power users, and businesses. Ziply's internet speeds go up to 50 gigs, which is way more than most internet providers! Ziply offers super low-cost introductory pricing for 12 months, and they include professional installation for free. Overall, Ziply is a trusted, transparent internet service provider in the Northwestern US.
Sparklight’s no-contract cable internet plans are generally a decent value compared to other providers available in the communities the company serves. While you might not be able to get fiber in these areas, you’re likely to find DSL, satellite, or other cable internet service providers (ISPs). The speed you get for the price is comparable to other cable providers or a bit cheaper, and the performance surpasses DSL and satellite. All of this means Sparklight’s plans are worth strongly considering if your address is in one of its service areas.
We recommend choosing a Sparklight plan with at least 200 Mbps of download speed, but ideally more if it’s in your budget. Since Sparklight is a cable provider, upload speeds tend to be far below the download speeds. Upload speeds increase with each pricing tier, so if you work from home and have multiple connected devices you may want to pick one of the more expensive plans for seamless video calls.
All of Sparklight’s plans have data caps, except for its most expensive Gig plan. Data caps are typical for cable providers. While some competitors offer data caps over 1 TB for all of their plans, Sparklight’s plans have data caps that range from 100 GB to 1.5 TB. You can get 100 GB blocks of additional data for $10 during months when you need it, or you can upgrade to unlimited data with any plan for an extra $30/month. When calculating your needs, consider that the average person uses 536 GB of data per month (1).
The Gig plan offers the most data for your dollar and the highest speeds, but it’s more expensive than fiber plans with comparable download speeds, at least in some of the service areas. If you don’t want to pay top dollar, the Internet 300 and 500 plans also offer good speeds and high enough data caps for the needs of most households. We wouldn’t recommend the Internet 25 plan because its low speeds and data cap won’t comfortably meet most people’s needs.
Starry’s fixed wireless plans are straightforward and attractive. There are no contracts or data caps. Equipment and installation are provided for free. Prices are subject to change, but there are no price hikes built in since the company doesn’t offer large short-term discounts to new customers like other internet service providers (ISPs) do. It is worth checking for ongoing promotions before you sign up. Starry sometimes offers deals on its plans, like 200 Mbps for $30 per month, which is an even better value than usual.
The Starry Plus plan has 200 Mbps download speeds, which gives you more than enough speed for working from home, streaming, and browsing the web on multiple devices. Starry’s prices and upload speeds tend to beat cable plans with comparable download speeds. At gigabit download speed with Starry, you get half the upload speed of comparable fiber plans, but it’s still more than enough for most people and often cheaper.
Ziply offers fast fiber internet at great prices. You get an exceptionally low introductory price for 12 months. Plus, you get professional installation at no charge, which is about a $90 value.
Ziply's pricing and promotions depends on your location and service area. You get very low, promotional pricing for the first 12 months, and then prices increase after the introductory period. You can ask what the price increase may be after your introductory period, but Ziply says this estimate is subject to change.
Ziply's low promotional pricing for the first 12 months is contingent upon enrolling in autopay and paperless billing. Here's an estimate of Ziply's promotional pricing and increases in select areas:
Ziply's slowest internet plans (50 Mbps and 200 Mbps) are the best value, priced at 25% and 33% of the national benchmark, respectively for their introductory prices. (1) Its 1 gig plan is relatively more expensive, but its introductory price still comes in under 45% of the national benchmark for similar plans.
If you want the absolute fastest internet possible, Ziply also offers 2- and 5-gig plans, but these come with much higher price tags. A 2-gig plan is nearly double the cost of a 1-gig plan (no bulk discount here), and a 5-gig plan is nearly 4 times the cost! (2) And there’s no introductory pricing for these blazing-fast plans. You’ll also need to spring for your own router (the Ziply one doesn’t support these speeds). 1 gig should be more than enough speed to cover the vast majority of households, so we don’t recommend springing for these plans unless you’re sure you need them.
Sparklight is available in mostly rural and suburban areas where customers probably won’t be able to get fiber internet. This makes Sparklight’s cable internet speeds the best option in some communities that are otherwise served only by DSL or satellite, which can be slow and unreliable. According to a report from Ookla, Sparklight had the highest download speeds among fixed broadband providers in North Dakota and New Mexico. (2)
Sparklight is a fiber-rich cable provider, meaning it delivers service using a mix of fiber and coaxial cables. While it can achieve download speeds of up to 940 Mbps, its upload speeds are much lower than that, reaching 50 Mbps. This is a technical limitation of cable connections that those with fiber connections won’t experience. While this isn’t ideal for households with several people who want to do heavy gaming or take video calls at the same time, Sparklight’s download and upload speeds are generally still sufficient for most households. And for regular browsing and streaming for multiple users, it's just fine. However, the data caps may hold you back if you’re a heavy internet user. Occasional outages and inconsistent speeds do affect service according to customer reports on Downdetector. (3)
Starry offers fixed wireless internet service with performance that rivals most other connection types available in the urban areas it serves. Fixed wireless is, of course, wireless. But unlike mobile internet, which allows you to access the internet wirelessly with your phone anywhere, it works by beaming the internet connection directly to equipment mounted on top of your building. Starry sets itself apart from other fixed wireless providers because it takes advantage of high-frequency spectrum, which allows it to achieve up to gigabit speeds.
Actual speeds vary based on several factors, like how many devices are being used on your network and which apps you’re using. In Q3 of 2022, Starry reported its customers had an average download speed of 196 Mbps, upload speed of 104 Mbps, and latency of 20.3 ms. (1) Speeds have slowed a little over time, but only by a matter of milliseconds.
While it’s not as good as fiber, this is more than adequate for streaming, gaming, video chats, and other intense use on multiple devices simultaneously. Since Starry’s internet service uses fixed wireless rather than a wired connection, weather can affect signal range and reliability. Some users have reported slowdowns and outages due to rain and snow. (2)
Ziply has a fiber optic network, which is the most reliable kind of infrastructure out there. Fiber also allows for faster speeds than any other kind of internet, including upload speeds that are just as fast as download speeds (AKA symmetrical speed). Unfortunately, Ziply’s 1-gig plan isn’t symmetrical, serving up only 35 Mbps for upload, and that’s a shame. Still, most families will find a symmetrical 200 Mbps connection plenty fast, while high-powered users can opt for a 2- or 5-gig symmetrical plan (though it’ll cost you big).
Other than that, Ziply performs pretty well. It typically uses only 40% of its infrastructure capacity (3), which means you’re less likely to see slowdowns during peak hours. However, Ziply has legacy DSL infrastructure in some rural areas and tends to perform slower than other DSL providers.
When you sign up for Sparklight internet service, you can call to schedule professional installation or choose self-installation. Both options are reasonably fast according to customer reviews. Professional installation is typically free and can be scheduled at your convenience. There's technically a $90 professional installation fee, but it is waived as part of a "permanent promotion." Self-installation is free and should take about 15 minutes once you receive your equipment in the mail.
You can choose to purchase your own Sparklight-supported modem or lease a modem from Sparklight for just over $10/month, less than some other providers. The installation cost, activation fee, and any equipment deposits may be waived for qualifying new customers.
All Starry internet customers get free professional installation and are provided with equipment to use at no cost while their service is active. The included ZyXEL router is functional and easy to use, but the company doesn't publicize whether you can use your own instead. Either way, there's no extra equipment cost.
Installation appointments have 30-minute arrival windows, which is respectful of customers’ time. The installation process takes 1–2 hours. The installer will activate the service, make sure it works in every room, and set up your router and devices. There is no self-installation option.
Ziply’s equipment costs can add up. Its router/modem combo is a reasonable $10 per month, but its Whole Home Wi-Fi costs $20 per month. Sometimes, Ziply runs promotions that include Wi-Fi, so keep an eye out for those. Ziply’s Wi-Fi is Wi-Fi 6 technology, which is the best technology available. You can stream up to 12 devices at once (Wi-Fi 5 allows only up to 5). However, Ziply’s router isn’t compatible with its 2- and 5- gig plans. If you want one of these plans, you must BYO router, and not all routers are compatible, so be careful here.
Professional installation is free, which is great because Ziply doesn’t have a self-install option. Technicians will run cables from the street to your home, wire up your house, and set up your Whole Home Wi-Fi. The downside is technicians likely won’t get all this done in a single visit, so it might take a few weeks to get you up and running.
Customer experience with Sparklight is about average compared to other providers. Tech support is available 24/7 by phone or email, and there are plenty of help articles available online. Like most other providers, equipment installation is straightforward whether you have it done professionally or do it yourself.
Common complaints include unplanned outages, inconsistent speeds, and long wait times to reach Sparklight support by phone, according to user reports on Downdetector. (4) If you try Sparklight’s internet service and it doesn’t live up to expectations, the company offers a 30-day money-back guarantee.
Starry has a great reputation for customer service, but has recently been in the news for mass layoffs and even pulling out of one of its newest service areas—Columbus, Ohio. (3)
If you can still get Starry, you'll benefit from a 30-day satisfaction guarantee and no contracts. Starry will refund you for service interruptions that last longer than 24 hours if you request the credit within 30 days, unless the outage is because of scheduled maintenance, power outage, weather, or something else beyond the company’s control.
Customer service is impressively responsive. Support is offered by phone, email, and social media. The website offers plenty of help articles, and the app has a chatbot that can inform you of outages at your address. Starry reports it has a Net Promoter Score of 69 (excellent) while other broadband providers have an average of 0 (neutral), meaning customer satisfaction with the brand is unusually high. (4)
Ziply has a good reputation for customer service. They offer free professional internet installation and no contracts, which are nice perks. Compared to competitors, Ziply prides itself on transparency.
Ziply provides excellent support. We love that Ziply provides professional installation for free, but we wish they offered a self-setup option, too. But it's nice that it's installed for you and it's one less thing you have to do yourself. Ziply has some great self-help content on its website for troubleshooting or changing out your router later if you'd like.
Ziply is really transparent about a lot of things related to their internet service. Ziply is clear that their promotional pricing is just for 12 months and it increases after that period. They're also transparent with the fact that you need to enroll in autopay and paperless billing to get promotional pricing.
One thing that's not clear in Ziply's language is that you may have to pay early termination charges if you cancel before 12 months of service. This can be a bit confusing because Ziply says it doesn't have contracts. But if you read the fine print, you’ll pay early termination charges if you try to leave before your promotional plan ends.
All that said, Ziply’s customer service is decent, people are overall happy with service, and most negative reviews call out the same kinds of issues other providers get: billing disputes. (4)